Over the last year, I’ve found myself losing interest in social media…
I haven’t completely given up on it yet, but I’m finding that I spend less and less time on social networks. This decline for me has been driven by a number of factors, including Facebook’s complicity in hijacking the 2016 election, Twitter’s introduction of an algorithm to filter newsfeeds, Facebook’s security breaches and insensitivity to user data, and all the ways in which most social media platforms are constantly grappling for our attention.
Here are a list of books that I have found to be helpful and that highlight one or more of these critiques:
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
Tim Wu
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century’s growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
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