David George Moore – How to Evaluate Business Books

July 17, 2018 — Leave a comment

 

I recently read this brief ebook, and appreciated the critical questions it posed:
 

Pooping Elephants, Mowing Weeds:
What Business Gurus Failed to Tell You

David George Moore

Ebook: Self-published, 2018
Buy Now: [ Kindle ]

 

How to Evaluate Business Books

An Excerpt 
(Reprinted with Permission of the Author)

 

Here are some diagnostic questions which should aid in deciphering the merits of any business book:

  • Does the author seek to sell simplistic formulas and one-size-fits-all approaches, or does he appreciate the uniqueness of each individual?
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  • Does the author assume everyone is pretty much wired like him? In other words, does the author universalize his own experience by assuming what motivated him will equally motivate his readers? There are certainly business strategies which apply to everyone, but how they are applied will vary from person to person.
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  • Does the author only tell you what to do and how to do it, or does he spur you to reflect on who you want to be, and why it is worth going in a particular direction? Note well: addressing the “what” and “how” questions are common in business books. Addressing the “who” and “why” questions is much rarer to find in business books. Granted, these two questions typically take more time to consider, can reveal uncomfortable realities, but they definitely yield better fruit.
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  • Does the author have a realistic view of human nature? James Madison said, “If men were angels, no government would be necessary.” Madison appreciated the dark side of human nature as do all wise people. Unfortunately, many of our business writers seem to either be oblivious to it, or at least desirous of distracting the reader from having to think about such matters. American can-do optimism is all well and good, but remembering our less than angelic inclinations is needed to keep one’s feet firmly planted in reality.
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  • Does the author act as if he has solved every human motivational problem imaginable? If the author is promoting his book as the key which unlocks every mystery related to business performance, by all means run in the opposite direction.
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Read a brief intro to this ebook 
on Scot McKnight’s blog….